THE KLEOS ETHOS
“Kleos” is an ancient Greek word meaning “fame or glory attained through good deeds and hard work.”
The heroes in ancient Greek tragedy strived to earn their kleos. They performed feats so selfless and grandiose, they would be immortalized in epic poetry.
With a modern, beautiful, luxury product made with impeccable attention to quality and detail, we hope in a small way, to earn our kleos, and restore Greece’s long-lost glory on the global drinks market place!
As a brand, our goal is to embody the meaning of this word, do things differently, with a conscious , and to leave our legacy like the epic heroes of Greece.
Every year, we will be collaborating with a Greek designer, and selling limited edition items, with 100% of profits going to charity.
Be on the look-out in 2018 for our limited edition "Artfashion" Tees by Greek artist Matheos, in collaboration with Sex and the City Costume Designer Patricia Field!