BOSTON, MA – As the first Greek woman in history to found a liquor brand, Effie Panagopoulos celebrates her seventh anniversary of launching KLEOS Mastiha Spirit, the world’s first super premium mastiha, which is now featured in high-end cocktail bars, luxury hotels, cruise lines, and Michelin-starred restaurants across the U.S. and beyond. In an extremely challenging time for both woman-owned brands and the alcohol beverage industry, KLEOS is an underdog brand that continues to gain wider recognition towing the line between modern mixology and healthy lifestyle and aligned with current trends for women and younger consumers.
“Health and wellness has permeated the spirits business, with no/low-ABV [alcohol by volume] spirits booming. Clocking in at only 110 calories, 4g in two full ounces, add mastiha’s residual health benefits for the gut, and you have a better-for-you white spirit alternative that tastes absolutely delicious by itself and is magic in cocktails,” said Panagopoulos.