BRAND BUILDER: EFFIE PANAGOPOULOS

With her deep alcohol marketing experience ranging from entry-level side hustles to executive roles for global spirit brands with multi-million dollar marketing budgets — Effie is a treasure trove of information when it comes to building a brand.

Panagopoulos Pushes Liqueur Limits With KLEOS

Homer’s Iliad tells the story of mythic Greek soldiers like Achilles and Odysseus sieging the city of Troy in search of kleos—Greek for “renown” or “glory.” Homer’s exact birthplace is of scholarly debate, but some place it on the island of Chios. Now, roughly 29 centuries later, this same island is a key site in entrepreneur Effie Panagopoulos’ own search for kleos.