In this exclusive interview, Effie reveals her fascinating journey as a first-generation Greek-American, a former High School Spanish teacher turned spirits enthusiast and the creator of the “better for you” alternative to white spirits.
Explore the struggles and achievements of starting a brand from scratch, from moonlighting at liquor tastings to being the National Brand Ambassador for METAXA brandy in the United States. Discover the “eureka” moment that inspired Effie to create KLEOS, a super-premium offering with a compelling story centered on the protected designation of the origin ingredient, Mastiha.
As Effie discusses misconceptions, funding problems, and the unwavering pursuit of her entrepreneurial aspirations, the interview reveals the determination and passion that drove her success.
Want to learn more about Effie Panagopoulos and the compelling tale behind KLEOS Spirits?
Check out the interview to see how the entrepreneurial spirit brought a taste of Greece to back bars in 16 states and six countries.