Mastic or mastiha from the Greek island of Chios is getting traction on social media as the basic ingredient for summer cocktails.
Many bartenders and amateur connoisseurs are uploading videos of how to use the “white gold” of Chios to make flavorful and refreshing cocktails ideal for the summer.
Until recently, Greece’s mastiha liqueur hasn’t been as popular as other aperitifs. Thanks to new brands’ premiumization of the category and further education on its benefits, however, mastiha is starting to gain a cult following.