EXPLORING… MASTIHA

In the first of a new series on little-known liquids, Laura Foster sets her sights on Greek liqueur mastiha

BRAND BUILDER: EFFIE PANAGOPOULOS

With her deep alcohol marketing experience ranging from entry-level side hustles to executive roles for global spirit brands with multi-million dollar marketing budgets — Effie is a treasure trove of information when it comes to building a brand.